Full Forms We Should Know

CEO : Chief Executive Officer
BRT :Bus Rapid Transit
BRTS :Bus Rapid Transit System
CCTV :Closed-circuit Television
CDIA :Cities Development Initiative for Asia
CNG :Compressed Natural Gas
CPCB :Central Pollution Control Board
CSE :Centre for Science and Environment
EIG :Economic Interest Group
EMI :Equated Monthly Installment
EMS :Electronic Merchant System
ETM :Electronic Ticket Machine
GHG :Greenhouse Gas
GPRS :General Packet Radio Service
GPS :Global Positioning System
GTR :Global Technical Regulations
HC :Hydrocarbon
ICCT :International Council on Clean Transportation
IDA :International Development Association
IPT :Intermediate Public Transport
ITS : Intelligent Transport System
LCD :Liquid-Crystal Display
LED :Light-emitting diode
LPG :Liquified Petroleum Gas
MORTH :Ministry or Road Transport and Highways
MoU :Memorandum of Understanding
MV :Motor Vehicles
NCR :National Capital Region
NGO :Non-Governmental Organisation
NMHC : Non Methane Hydro Carbon
NMT :Non-Motorized Transport
NPS : New Pension System
ONGC :Oil and Natural Gas Corporation
PIS :Passenger Information System
PM : Particulate matter
PPP : Public-private partnership
PT : Public Transport
RBI : Reserve Bank of India
RTA : Regional Transport Agency RTO : Regional Transport Office
SPV : Special Purpose Vehicle
SC : Scheduled Caste
ST : Scheduled Tribe
STU : State Transport Undertakings
TMC: Traffic Management Centre
TMS : Traffic Management System
WRI : World Research Institute
ADB : Asian Development Bank
ATM: Automatic Teller Machine
SIP : Systematic Investment Plan

Doing the Write Thing with Your Handwriting

Analyze your "D"

We have been through the “You need to improve your handwriting” stage at some point in our lives. And truly, we never cared but lesser known fact that your handwriting is really crucial and if worked properly, Your handwriting can change your life forever.

The science of Graphology (Handwriting Analysis) can help one understand his personality and even change it. You can find out about the personality, likes and dislikes, their fears and strengths. Moreover it can also help companies to recruit right candidate for the job. It is even used in clinical procedures and forensics. Infact, few psychologists use this science to understand their client better.

I have met lot of people during my career as Handwriting Analyst, and most of their responses are “Oh! That’s so true” or “How did you know”. It feels great to guide someone and tell them about them so accurately and scientifically.

Write down and explore your Handwriting and you will find secrets about yourself!

The Power of Handwriting- Compatibility In Relationship

The Power of Handwriting- Compatibility In Relationship

Relationship with a companion has a deep effect on the life of both the partners involved. It is noticed that mostly clashes in the relation can arise because of difference in thought process and intensity of emotions. Through handwriting analysis one can dig into the cause of drifts and misunderstandings Relationship longevity cannot be ensured of any relationship but better understanding can help smooth sailing on the relationship boat.
With this tool we can check the couple compatibility which will cover fears, love, Emotions, temper, Thought processes, Trust besides a basic personality test and how your traits can complement each other and suggestions to make it better.

Handwriting Booth @LoveFest to analyze Couple Compatibility. Yes it is possible to check compatibility level by your handwriting. #Doing the Write thing

Graphology Booth by Divyadeep

Handwriting Banner

Couple Compatibility through Handwriting

Brand Restructuring and Innovations

Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds. However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising. Advertising also has a history of being considered a one-way form of marketing communication where the message receiver is not in position to immediately respond to the message. In fact, it is expected that over the next 10-20 years advertising will move away from a one-way communication model and become one that is highly interactive which is started these days Thanks to use of digital platform and Social Media. Another characteristic that may change as advertising evolves is the view that advertising does not stimulate immediate demand for the product advertised even in the digital mode. That is, customers cannot quickly purchase a product they see advertised. But as more media outlets, Social Media allow customers to interact with the messages being delivered the ability of advertising to quickly stimulate demand will improve.

Band restructuring will always add flavour in the marketing arena. Rebranding is no child’s play, and as many disasters have shown us, must be dealt with very cautiously. Many a times, decisions have been reversed. A classic example of this is the failure of the new sweeter Coke that was introduced in the 1980s. Coca Cola finally had to bring back its original brand and formula. Although the risks are great, rebranding remains more popular than ever. The need to stay ahead makes companies gamble their heritage for the promise of better profits in the future. 

In mass advertising, marketers are exploring new forms of communication, such as experimental, entertainment, and viral marketing. One such innovative idea was Amazon India ‘#WeIndians’  the ecommerce giant had launched a quirky digital driven campaign, ‘We Indians’ that touched different cultural traits, while a series of films sought to address our major concerns about online shopping. Each of the videos captured our distinct quirks and tied it back to the brand: a woman crossing the road by using her hand as a stop signal, a man booking himself a seat on a crowding bus by dropping a handkerchief from the window, and many more. Visuals and contests helped amplify the buzz on social media. or May it be the Show Stealer after Demonetization "PAYTM" with its simple yet inspiring jingle "PAYTM KARO" . Also , going back to the past Airtel's ZOOZOO Campaign never in the history of Indian advertising we witnessed a campaign that generated so much interest and curiosity among all the segments of the society whether it young or old.. Vodafone is known for its unique advertisement campaign such as pug, happy to help service and then released “Zoozoo” advertisement campaign. As Vodafone was a new brand in India, it had a challenging task to develop its own entity and it has done it in a splendid way. Vodafone has benefitted immensely by the zoozoo campaign and it has been proved as a great marketing story. Today, branding is such a strong face that the hardly any thing goes unbranded. Most of the products and services and specially startups now coming up with their unique set of brand names of the websites, apps etc

Spice Up your Wall Decor wih Decor Plates

Don't limit yourself. Be Creative.Mix it up. Try a bright colour on one wall, and a contrasting plates fixing on the wall.

Small Bedroom Ideas to Maximize space

A Perfect Pink Room

Simple yet elegant

What small bedrooms lack in space, they can more than make up for in charm and atmosphere.

There are three approaches to graphology: 
the integrative approach, the holistic approach, and the symbolic
Integrative graphology
This approach holds that specific stroke structures relate to personality traits. Most systems within this approach use a cluster of stroke formations, to score a specific personality trait. Systems that fall under this umbrella are: fixed signs, trait stroke, French System and Graphoanalysis. It has been described as starting from the inside, and working to the outside.
Holistic graphology
This is commonly, but incorrectly referred to as Gestalt Graphology. Gestalt graphology was a system of handwriting analysis developed circa 1915 in Germany and was related theoretically to Gestalt psychology. In this approach (Holistic Graphology) a profile is constructed on the basis of form, movement and space. It has been described as starting from the outside, and working to the inside. In this approach, individual traits, such as legibility, are not assigned specific meanings, but can take on different meanings depending on the overall context.
Symbolic analysis
In this approach, one looks for symbols seen in the handwriting. This can be either Major symbolism, or Minor Symbolism.
Major symbolism is the meaning ascribed to the stroke, as it related to the page.
Minor symbolism ascribes a meaning to the stroke, depending upon the picture that the stroke draws. For example, John Wayne's signature shows a blackened out portion, that represents his lung cancer.
This approach provides the theory that underlies both Holistic Graphology, and Integrative Graphology. Max Pull is the best known exponent of this system.