A Splendid Performance!! When we talk about art and media what has been beautifully experienced withthe movie Barfi!! It has set new Benchmark for the upcoming Cinema... One of the finest example of Indian Cinema... Ranbir Kapoor and Priyanka Chopra deserve a bow for their mind-blowing performances.. Every aspect of the movie has been synchronized wonderfully from the script to the cinematography... A five star for this masterpiece! :)

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CASE STUDY Ambuja Cement: Wall-to-wall Advertising

CASE STUDY Ambuja Cement: Wall-to-wall Advertising

Ambuja Cements formerly Gujarat Ambuja is one of India's largest cement brands. The company came into existence in 1984. Ambuja Cements is a classic example of a successful commodity branding. In the last decade the company has grown tenfold. Indian cement market is different from the rest of the world because the largest segment of buyers of cement in India is the individual home owners rather than the institutions. Although this scenario is witnessing a change due to the boom in the organized realty sector, individual home owners form a significant segment that no cement marketers can ignore. Although these individuals shell out the money to purchase cement, they are not the decision makers in the buying process. The demographic profile includes 25- 45 yrs young males the intermediaries like the contractors, masons etc take up the role of the influencer/decision makers in the purchase of this product. Since the consumers view this product as a commodity, the involvement of ordinary home owners in the purchase is low. Ambuja Cements also focused on influencing the other players in the business like the contractors/masons and engineers through camps and meets. Ambuja Cements is one of the companies that realized the potential of brand as a differentiator. Even in the eighties, Ambuja cement started its activities for building the brand. It adopted various other strategies depending on the trend. Emphasis was on Quality. High Advertisement for branding at least 3 times more than the competitor ACC at one time. Improvement in Packaging by information provided by suppliers acted in favour of the company. Extensive & primarily exclusive distribution network-Over 6,000 dealers and 20,000 retailers helped them to reach remote areas also. Promotional activities like seminars, workshops for masons, architects, contractors etc by providing information on use of Ambuja Cement. Advertising and Publicity campaign. In fact according to Super brands report, Ambuja cements is the first cement brand to start advertising in television. The Selection of Agency by the Ambuja Cement was well researched and fulfilled their expectation. Grey Worldwide ranks amongst the largest global advertising companies. They have long standing reputation for launching and building many of the company’s leading brands like P&G, Gsk, Bharti Axa, Kinderjoy, Fortis etc. Ambuja Cement’s association with the Grey Agency helped them to capture the market share and build Brand Image. For Ambuja Cement’s Ad, Grey has ensured that the strength of the cement rides on the strength of emotion. While branding the cement commodity, the agency concentrated on its core brand promise of “Strength". Strength is a very highly relevant attribute as far as customer is concerned. Commodities are boring products, but for smart marketers, this was an opportunity to make difference. Television Commercial (TVC) for Ambuja Cement, revolves around the story of two estranged brothers (Bhai Bhai, featuring Boman Irani, which was released six years ago) trying to break down the wall that runs between their houses, the wall which they put up to separate their houses when they were fighting with each other seasoned with an emotional (almost humanitarian) twist. Priti Nair, national creative director, Grey Worldwide, says that the strength of the wall was juxtaposed with the strength of character of the two brothers. “Cement is a low involving category,” says Nair. So, the brotherly love element and the often used Bollywood type plot were added to make the ad more entertaining. Nair and her team wanted to stay away from the stereotypical ‘milavat (adulteration)’ type ads for cement, or even those involving big buildings and pride of ownership. “We wanted to show the victory of the underdogs,” she explains. After that humorous attempt, came some ads which presented the brand in a sentimental vein (the Dadi ad), a move that Vivek Deshpande, Ambuja Cement’s vice-president for brand and promotions, agrees was rather disastrous, so much so that the Bhai Bhai ad was recalled. Perhaps it was the most memorable ad .The campaign is still successfully running. The ad still ables to generate freshness with the humor and the script. The Advertisers bought in lot of humor to this (otherwise) boring product. Most of its campaigns are humorous which makes the consumers stick to the advertisements.

'Ambuja Cement Yeh Deewaar nahin tootegi nahi’ For the longest time ever, Ambuja has been harping on its ‘giant compressive strength’ proposition; the brand even created the visual of a ‘giant’ and then a broken hammer adding that the brand will now strike a balance between emotion and humor. The primary objectives of the advertisement were Creating awareness, Build Saliency, Have a top of mind recall which is very well achieved with the campaign. This advertisement reinforces the core positioning of Ambuja as strong cement. Ambuja Cements also used the outdoors extensively to reinforce the brand image and enhance brand recall. All through its campaigns, the brand was very consistent on reinforcing its positioning as the “Strongest cement” or symbol of compressive strength. The brand was also very clever in selecting a unique logo. These initiatives helped Ambuja to charge a premium over other brands. With the competition hotting up from Grasim, Ultratech, Ambuja Cements could hold on to its share because of the brand equity it had created over these years. While branding a commodity, the critical question is whether these ads can influence the consumers to change their commodity mindset towards this category. The answer is definitely affirmative. We have noticed many home owners directly procuring these products for their home construction because they don't trust the contractors. In these scenarios, high brand recall will give the edge for the brands like Ambuja Cement and exploring a market of new customers and thus making the home owners decision makers.

How to Eliminate Stress??

How to Eliminate Stress?? An Answer to it What is Stress?? Stress is the body's reaction to a change that requires a physical, mental or emotional adjustment or response. Stress can come from any situation or thought that makes you feel frustrated, angry, nervous, or anxious. Stress is caused by an existing stress-causing factor or "stressor." Why do people stress out? >Are you doing all you can do to maximize your potential? If not, then you must sprinkle action over your ideas to make wealth take root in your garden of prosperity. Perhaps your actions and energies are being sent in the wrong direction. Sometimes you have to stand back, and see if you are happy at what you're doing, and find others to give you ideas as to what the next step might be. And lastly, you just might have to stop what you are doing and try something different until you find the right work that will help others. All else is needless worry. Whenever people fail to achieve their goals, 99% of the time they will give an excuse of Lack of resourses. Most people have no idea of the giant capacity they have, they can command when they focus all their resourses on mastering single area of our lives. >Too Much to Do Are you stressed with too much to do? Then stop and rethink what you are doing. Are all the things you're doing important? Would itbe possible for someone else to help you out?Perhaps it's time to ask for help. And lastly,perhaps it's time to simplify your life. If all the running around you do ends up killing you,is it worth it? Of course not! So why not stop now? The biggest reason is that you have habits built around all this busy stuff that need tobe changed and re-prioritized. So make time to find out what's important in life.One reason so few of u achieve what you truly want is that you never direct your focus,you never concentrate on your power.Most people dabble their way through life,never deciding to master anything in particular. >Are you stressed over what other people are doing? Then who made you the ruler of the Universe? We only have control over one person, and guess who that is? Ourselves!We cannot make anyone do anything; they have to live their own life. When we worry about what someone else is doing with their life, usually it's because we don't want to look at our own life. This is the time to pull in the reins and look at the home turf. This is where all the answers lie for your life. Stop putting off the changes you have been thinking about for a long time. At this point it doesn't matter what other people are doing. What you are doing is more important. >Are you stressed because you're worrying all the time? The only thing worry does is bring you down, and start the cycle of depression.If we could harness the energy we put into worrying every day and make energy from it, we could light up the city of New York for a full month. Don't waste that energy; put it to good use. Instead of worry, make good use of your time and volunteer with people that need your help. Then if you still find yourself worrying, allow yourself to be in the moment and know that everything is fine right here and now.If you deal major habits of worry and stress in your life, you will be closer to attaining a state ofInner Peace. >Are you taking adequate sleep? Get enough sleep. When it comes to balancing busy schedules, students tend to put sleep low on their list of priorities. Don't do this. Some people can function on three or four hours of sleep per night, but most people cannot. Without sleep, you're not going to be able to concentrate well enough to get the most out of your classes. If you can't always get a good night sleep, work regular naps into your schedule. Sleep on a regular schedule. You may find yourself getting up early three days a week for your morning class and sleeping in until noon on the weekends. As much as possible, though, try to stick to a regular sleeping pattern. Also, try to go to sleep relatively early. >Are you stressed because you cannot manageTime? As your fall gd/pi kicks into high gear and your schedule fills up, you may find your stress levels rising. You're probably counting the days until your next vacation when time is - once again - on your side. But did you ever stop to realize that the old "time is on your side" cliche holds true 24/7, whether you're in college student stress hell or living it up on summer break? If you want to calm your, master time management and get out of overwhelm, even when college's in session, keep reading. Time is your GREATEST asset in life. You get to CHOOSE how you spend it. It's a hard concept to embrace because that means we all have to stop making excuses. Instead of saying, "I can't exercise because I don't have time," you have to admit, "I choose not to exercise because I'm not prioritizing it into my schedule." We are all personally responsible for our lives and how we spend our time is a direct reflection of how well we embrace time management. Instead of learning better time management strategies and easing up on your own perfectionism, you made excuses. Everytime, you feel deeper into overwhelm until I let anxiety, depression, insomnia, and chronic stress usurp your life. Bottom line: Take control over your time right now and be calmer and happier for the rest of your life. You deserve it! In order to calm stress you need to have a grasp on your own passions and priorities so that you're in a stronger position to not be led around by the whims of others."By determining your own passions and priorities, it gives you confidence to stay focused on where you want to go in life,".

An insight to the movie "Kahani"

 A remarkable effort to break the monotonous trend again by the only eminent Star with her noteworthy performance the only "Vidya Balan". This thriller masterpiece showed me a complete tour to the city of Kolkota with their traditions and culture although I have not visited WB ever. Vidya's flawless acting was able to convince the audience that the movie is worth watching. Direction and photography captured more realistic views rather than the glamorous gleam which is more often done in indian cinemas. Song by Amitabh bachan added flavour to the experience and most importantly there was on tenterhooks with every passing scene. Overall a 4 star to dis brilliantly made movie.

An insight to the movie "Kahani" A remarkable effort to break the monotonous trend again by the only eminent Star with her noteworthy performance the only "Vidya Balan". This thriller masterpiece showed me a complete tour to the city of Kolkota with their traditions and culture although I have not visited WB ever. Vidya's flawless acting was able to convince the audience that the movie is worth watching. Direction and photography captured more realistic views rather than the glamorous gleam which is more often done in indian cinemas. Song by Amitabh bachan added flavour to the experience and most importantly there was on tenterhooks with every passing scene. Overall a 4 star to dis brilliantly made movie.

Heights in Price Hikes

Petrol prices in Bangladesh Rs. 22 Cuba Rs. 19 Nepal Rs. 34 Burma Rs. 30 ...... Afghanista n Rs. 36 INDIA Rs. 70.00 --->BASIC COST PER 1 LITRE 16.50 Centre tax 11.80% Excise duty 9.75% Vat cess 4% State tax 8 % Total Rs. 50.05 Now extra 19.95 Rs, PER 1 LITRE Was seriously wondering what is exactly done by the extra amount unnecessarily possessed by our Responsible leaders of the country. I believe a severe interrogation is required or someone who could hold the "Ironed White Collars" of the politicians but the calamity is none posses such high defined powers and for those who have it are not willing to participate and remain to be passive.And thus all money transforms into black and gets deposited in fertile Swiss Banks only increasing the number of Zeros in their collection. I was commemorating the price I used to pay for petrol during school days was just Rs.28/- within small span of 9 yrs price is more than doubled it really affrights me. It is a state of Government Created Inflation in the economy.